FFT’s guide to the launch and growth of your business
Any forward-thinking entrepreneur will have a strategic and well-thought-out plan for running their business.
Planning ahead not only safeguards you from potential challenges but also ensures your business becomes more profitable. And profitability is the main reason you started your business venture, right?
“Knowing which stage of the business lifecycle that you are currently in makes a world of difference to the strategies you implement,” says Sam Bacall, Partner at FFT.
“In the first two stages, launch and growth, you should concentrate your efforts on establishing a solid foundation for achieving sustainable success. Being able to identify and effectively manage these stages will set you on the path to building a successful and financially healthy business.”
Launch
All businesses must start somewhere, and the launch of your business is critical to ensuring you have a solid platform from which to build.
During the launch stage, you should focus on the development of a product or service and then getting that product/service to market.
How’s your business plan looking? Well, it should be very thorough, and you should have left no stone unturned.
The business plan is one of the most important documents you will need during the launch of your business, so it should detail your vision, goals, and strategies for achieving them.
This plan should include market research to understand the target audience, your competitors, and potential demand for your product or service. It should also outline your business model, pricing strategy, and marketing plan.
If you get the business plan right, you’re well on your way to a successful launch.
To make money you’ll have to spend money. Securing funding is a major milestone in the launch phase.
This may come from personal capital, loans, or attracting investors. Each funding source comes with its own set of advantages and challenges.
For instance, personal capital allows you to take full control but may be limited, while investors can provide you with substantial funds but often require equity in the company and influence over decisions.
“There’s a fine balance between control and financial input, so this needs considerable thought,” says Sam.
Establishing connections with suppliers and manufacturers will help maintain a stable supply chain for your product or service.
“Negotiating favourable terms and building strong relationships with suppliers and manufacturers can provide a competitive edge and help maintain quality and consistency,” says Sam.
Once funding is secured, and the groundwork of your business plan is laid, it’s time to inform the public about your offerings. You have an excellent product or service, and you want to shout about it to as wide a platform as possible.
So how do you do this? Marketing strategies, including social media campaigns, advertisements, and public relations efforts, are great ways to reach your intended audience and generate initial sales.
A strong online presence, including a professional website and active social media accounts, can significantly enhance visibility and credibility.
“At this stage, profits can be low, and you might find yourself in a position of negative cash flow,” says Sam. “This is due to the comparatively low awareness of your business combined with the expensive outlay to launch. Yet as the business’s life cycle continues, the financial status of your company will steadily improve.”
Growth
You’ve launched your business with a solid business plan, the right funding and a great marketing campaign to reach out to your target audience.
This is where the next step of the business cycle comes into play – growth. The growth stage is where your business starts to gain momentum, and all being well, begins to make you a profit.
The growth stage is characterised by increasing sales, market expansion, and operational scaling.
A key milestone during this phase is reaching the break-even point, where revenues begin to cover costs, marking the start of a snowball effect towards eventual profit.
“The growth of your business depends on several factors, including market conditions, the industry your business is involved in, and the scale and size of the business operation,” says Sam.
“Businesses often experience a positive cash flow, meaning that the products and services are selling well, and revenue is increasing steadily.”
With positive cash flow, you may want to seek additional funding to expand your operations, enter new markets, or enhance product offerings.
This might involve reinvesting profits into the business, securing further investments, or obtaining loans.
The focus moves towards scaling operations efficiently, improving processes, and building a solid customer base.
Expanding operations can involve hiring additional staff, upgrading technology, and expanding production capabilities.
All of a sudden, the business plan you had detailed out so meticulously has come to fruition.
“From experience, we have seen that businesses that thrive do a good job of maintaining quality and customer satisfaction during expansion to build a loyal customer base and a strong reputation,” says Sam.
Marketing efforts should continue to grow, targeting new customer segments and increasing brand awareness.
As your business grows, risks decrease, and debt levels can be managed more effectively.
A strong cash flow demonstrates your business’s ability to repay debts, which can also make it easier to obtain financing.
“During the growth period, we often see businesses diversify their product lines, enter new markets, and invest in research and development to stay competitive,” says Sam.
The growth stage calls for strong management. This includes having a skilled leadership team, detailed financial management practices, and a clear strategic vision.
This can be a daunting thought, but having the right people around you will only help your business grow,
Regularly reviewing and adjusting your business plan based on performance data and market conditions can help ensure sustained growth.
How can FFT help?
We can assist you with creating business plans and bookkeeping to track expenses and revenue accurately, crucial parts of the launch stage.
During the growth stage, we can provide you with financial analysis, budgeting, and forecasting services to ensure you’re making informed decisions
If your business is in its infancy or you would like to push on with its growth, we are here to help. Contact us today for more information.
